Many think they’re spending money on marketing but they’re actually spending money on lots of marketing activity. Chances are, they're in the marketing trap.
Good writers are great at getting the story but they can't read your mind. Before you assign a content writer to a writing project, you need to put in a little upfront work to make sure you clearly convey your expectations so you get the results you want. Ask yourself these 14 questions and you'll be well on your way.