We activate empathy to create brands, products, and messages that inspire action.
Empathy is good for the people you serve. And, it’s good for business.
Build a brand story that moves people to action
Develop powerful, authentic messages and content
Launch new products that ignite interest
Reach new and untapped audiences
Engage more deeply with your existing connections
Increase conversions at key touch points
“The Latshaw Marketing team quickly understood the needs and values of our community which, in turn, provided clarity for our messaging and direction for our marketing plan.”
Ellen Sullivan Crovatto
CEO Capital Campaign, New Canaan Library
We are curious.
Who do you serve?
Customers, employees, partners, donors…We help you select an inclusive range of voices to bring to the table. Through our Empathetic Positioning Process, we gather diverse perspectives that illuminate the goals, needs, and values of the people you serve.
We get to work.
Strategy. Planning. Execution. Results.
We work collaboratively as an extension of your team to create:
Marketing and communication strategies that drive toward your specific business goals
Actionable marketing plans with clear resource requirements and metrics
High-impact creative concepts
Solid execution down to the tiniest details
Sustainable outcomes, measurable results, and continuous learning
“Latshaw Marketing has led my organization through a challenging process of clarifying who we are and what matters to us and most importantly how we speak to and serve our partners and audiences.”
Jeanne Ammermuller
Director Strategic Communications, Highstead