Why empathy?
Better experiences for people. Better results for business.
Empathy is…
Empathy is our ability to feel, understand, and respond to the feelings of others.
We believe…
Our world needs more empathy so that more of us feel connected to one another.
We know…
Businesses that value empathy form stronger connections and inspire positive action.
So, why empathy & marketing?
When you activate empathy in your marketing and communications, you create deeper connections with your customers, employees, partners, donors, community…really anyone you serve. Empathy builds trust, creates mutual understanding, minimizes false assumptions, strengthens connections, and inspires the actions that lead to measurable, sustainable results.
Empathy creates better experiences for people and better results for business.
Empathetic Positioning Process
Our systematic approach for activating empathy is based on the 3 C’s of Empathy:
Curiosity: We invite many voices to the table — both internal and external to your organization. We ask questions that help us understand the goals, needs, and values of your business and of the people you wish to serve.
Clarity: We look for alignment and differences between the many perspectives we gather. This helps to sharpen our focus so we can make decisions from a place of clear understanding.
Connection: We use everything we learn to design experiences and craft stories that form meaningful connections at every touchpoint with your brand, product, or campaign.
Are you ready to bring more empathy to your business?