The Empathetic Marketer Workshop Series

In this 10-week customized workshop series, your team will learn how to apply the Empathy in Action process to create an empathetic brand, product, or service that deeply connects and inspires action. Marissa will work with your team to develop brand positioning and messaging strategies that align with your organization’s goals and reflect the needs and values of the people you serve.

  • Empathy in marketing doesn’t just happen. It requires leaders to get intentional and even systematic about it. That’s where Empathy in Action comes in:

    • Curiosity: We invite many voices to the table — both internal and external to your organization. We ask questions that help us understand the goals, needs, and values of your business and of the people you wish to serve.

    • Clarity: We look for alignment and differences between the many perspectives we gather. This helps to sharpen our focus so we can make decisions from a place of clear understanding.

    • Connection: We use everything we learn to design experiences and craft stories that form meaningful connections at every touchpoint with your brand, product, or campaign.

    This process is informed by the empathy triad developed by psychologists Daniel Goleman and Paul Ekman which includes emotional empathy, cognitive empathy, and action-based, or compassionate empathy.

WHAT YOU’LL GET

  • A clearly defined intention and focused success statement for your marketing and communications work.

  • A fully developed Empathetic Positioning Platform that you can use as a base for your communications.

  • A detailed Marketing Plan to infuse your new positioning and messaging into all of your communication channels. 

    (e.g., website copy, email campaigns, social media, dynamic content, etc.)

  • • Learn HOW to apply the Empathy in Action process to your brand, or a specific product or service

    • 10-week workshop series for individuals and teams

    • Work directly with Marissa in live sessions, personalized just for your organization (via Zoom, or in-person)

    • Walk away with an Empathetic Positioning Platform that you create for your brand, product, or service. Here's what it includes:

    • Intention & Success Statement

    • Organizational Values

    • Interview Summary Report

    • Goals & Values Overlap Study

    • Positioning Statement

    • Key Messaging Pillars

    • High-level marketing plan for rolling out your new positioning

Perfect For...

Marketing and communication teams in mission-driven organizations that want to connect and inspire actions that lead to better results. The Empathy in Action process works across many industries and focus areas. Here are some of the business types that have benefited from bringing more empathy to their marketing:

  • K12 education & ed tech

  • Environment & land conservation

  • Nonprofits, foundations & cultural organizations

  • B2B SaaS & online marketplaces

  • Manufacturing

  • Financial services

What our clients have in common is a desire to touch lives, bring people one step closer to their mission, and create excellent business outcomes.

interested in working together?

If you’re curious about bringing more empathy to your brand, your communications, and your organization…

...Let's Connect